Taran McGowen is a native to the Dallas- Fort Worth area, born and raised in Arlington, TX. She attended The Oakridge School, a private school in Arlington. She then graduated and pursued a Music Business degree from Dallas Baptist University. It was at DBU where she learned the ins and outs of working in the entertainment industry, working with national artists and athletes, developing and negotiating contract riders, and planning, coordinating and aiding in show production. She garnered skills in marketing, advertising, and communications, but also learned how to develop relationships, work with, manage and motivate others. Along with her studies, she was a collegiate cheerleader. It was on the court where she met the love of her life, Jordan McGowen who was a collegiate basketball player. 

Following graduating with her Bachelors degree, she began to explore how to support athletes, artists and individuals altogether in a role that would help them feel seen, supported and understood, even outside of their roles as athletes and entertainers. Her heart for others led her to further her education in counseling and mental health. Immediately after completing her coursework and graduating with her masters degree, she went right into the mental health field. Serving as a school counselor, then into group practice, Taran’s skills were honed and sharpened immensely. It would be only a few years later that she would feel called to do more.